Scaling a High-Touch Nutritional Wellness Brand Rooted in Care and Quality
Written by: Rio Callans
I launched Replenish Daily at the height of LA’s juice boom, moving from concept to market in just four months with a full brand identity, operational framework, and revenue model. What began as a boutique cold-pressed juice company became a profitable, multi-service nutritional wellness business serving founders, executives, and their families for nearly a decade.
Brand
Replenish Daily — founded in 2013 as a high‑touch nutritional wellness company providing cold‑pressed juice, chef‑made meals, and nutrition coaching to founders and executive families in Los Angeles.
Stage
Founder-led | Bootstrapped | B2C Direct-to-Consumer Wellness | Grew from startup concept to established small business over nearly a decade
The Challenge
Launched at the height of LA’s cold-pressed juice movement, Replenish Daily quickly grew beyond its original product offering. While demand was high, the business faced:
A crowded, fast-moving market with low barriers to entry
Rising costs for high-quality ingredients
The operational strain of a solo founder managing every function
The challenge was to scale services, protect margins, and preserve a boutique, high-touch client experience without overextending resources.
Approach
Developed a premium brand identity, including logo, voice, visuals, packaging and marketing assets.
Designed and implemented end-to-end operational frameworks — onboarding, fulfillment, quality control, and scheduling — cutting delivery times by 40% and freeing 15+ hours/week for growth initiatives
Expanded service offerings from cold-pressed juice to cleanses, nutrition consulting, and private chef services, subscription services and a digital cleanse program — boosting average client spend by 65%
Created replicable SOPs that enabled operations to run independently of founder oversight
Developed over 200 proprietary recipes and wellness plans, ensuring consistent quality and client satisfaction.
Managed budgets, cash flow, and vendor partnerships to protect margins and scale sustainably
Partnered with local farms and composting programs to support regeneration
The Mind + Body Cleanse was a digital program with juice recipes, rituals, and restorative practices to detox, restore energy, and reset habits
Replenish Juice Cleanse — a curated lineup of fresh, cold-pressed blends, crafted to detoxify, energize, and restore balance from the inside out
Replenish wellness shots — vibrant, nutrient-packed juices designed to energize, restore, and support daily vitality
Replenish meal plans — crafted for busy leaders who wanted fresh, easy to cook or grab and go meals
Kangaroo-shaped quesadilla with fresh mint and chamomile, served with a side of guac — a playful, wholesome meal made just for the kids
circa 2013, replenish daily's first photoshoot featuring original bottles and labels
Key Results
Scaled from a single-product concept to a profitable, multi-service wellness operation sustaining 8+ years of year-over-year growth
Increased average revenue per client by 65% through strategic service expansion and upselling
Improved operational efficiency by 40% via automation and streamlined workflows
Reduced supply and overhead costs by 20% through vendor renegotiation
Maintained 90%+ client retention rate through high-touch service standards and measurable wellness outcomes
Embedded sustainability practices — local farm sourcing and composting — into daily operations, aligning the brand with regenerative values
Outcome
Replenish Daily proved that a high-touch wellness service could scale profitably without losing quality or connection. Serving mission-driven founders and executives — including the founder of Parks Project, a purpose-driven brand that’s dedicated to conservation and climate resilience — it became a behind-the-scenes support system sustaining leaders’ energy, focus, and resilience. The belief “because a well-fed life is a life well-lived” came to life through private chef services, nutritional guidance, and holistic protocols that helped clients show up fully in business and at home. Research shows founder support and well-being fuels better decisions, stronger performance, and higher outcomes — a foundation Replenish Daily delivered for nearly a decade and now replicates through Soluna Partners.
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